Jaguar is pleased to announce the launch of the Jaguar D-Type 1956 limited edition pen. Aquila's technical experts have been working alongside Jaguar's advanced designers to develop a pen to commemorate the famous 1950's Le Mans winning Jaguar D-type. Aquila will produce just 560 aluminium pens with sterling silver and rose gold plating as well as only 56 titanium pens with 18-carat solid gold trim. Not only will the pens be limited but they will also be the first pens by Aquila to use a newly patented filling system for fountain pens. Pens, available from November onwards will be marketed globally and buyers should expect to pay between Euros 3,850 – 10,000.

Jaguar is also pleased to announce that they in association with Aquila will be donating two diamond encrusted limited edition D-type pens to The NSPCC and the BEN foundation.

Jaguar Cars Managing Director, Bibiana Boerio commented, "We are delighted to be working with Aquila on such outstanding products and are very pleased that we are also able to donate two of these beautiful items to charity. We look forward to continuing our relationship with Aquila and having our designers work with them on future products".

Aquila Managing Director, Giuseppe Aquila added, "This is the first in a series of collector's limited editions celebrating the legendary British Marque. These pens are reminiscent of the racing lines featured on the D-type and encapsulate some wonderful new features on the pens themselves. They are truly unique products for the discerning individual."

Please note:
For additional information on Aquila pens please contact:
Giuseppe Aquila
Aquila Managing Director
Aquila Brands S.p.A.
Tel. +39 0823 883382
E-mail: giuseppe@aquilabrands.com

For additional information on Jaguar and the D-type please contact:
Sue King
Jaguar Licensing Manager
Jaguar Cars Ltd
Tel: +44 (0) 7801 126 835
E-mail: sking40@jaguar.com

A new pen collection
By Jaguar Cars and Aquila Brands

Concept, Jaguar’s new pen collection, makes a bold statement about cars of the future.

Available internationally from November 2005, Concept marks the successful collaboration between Jaguar’s Advanced Design department and Aquila Brands, Italian specialists in pen design and manufacturing.

Jaguar designers, alongside Aquila Brands’ technical experts, were responsible for capturing the essence of car design and translating that into gorgeous writing instruments. The pens communicate Jaguar’s signature design cues - long flowing lines, beautiful proportions, aerodynamic forms and tactility.

The subtle meeting of tactile metal finishes and lacquer suggests the elegant juxtaposition of materials in Jaguar vehicles. A super sleek beveled-edge pen clip suggests the same design character of contemporary Jaguars. A cool line running down its centre echoes the feature line that flows along the side of the all-new Jaguar XK. The colour palette extends from classical to extravagant in four swift moves – ebony (classic), British racing green (traditional), ivory (rare) and lime green (extravagant).

Fountain pens are cartridge or converter-fed and feature stainless steel nibs with iridium point. The range also includes capped roller balls, twist action ball point pens and mechanical pencils. Excellent writing performance is guaranteed.

Julian Thomson, Chief Designer at Jaguar cars, and part of the team behind the pen design, enthuses: “This is a fantastic product to be associated with and one that reflects the core values of Jaguar design. Aquila Brands are incredibly focused and design driven and it was these qualities that encouraged us to work with them on this product. Ian Callum, our Design Director, is delighted and very proud of the finished pens.”

Aquila Brands and automotive brands
Aquila Brands have been manufacturing and selling their own brand of Lalex writing instruments for three generations since 1938. Today Lalex products are found in 45 countries at 1200 outlets globally. Aquila Brands have also collaborated with Ducati and Smart Car on exclusive pen collections.

Jaguar and writing instruments
While writing instruments are the latest departure for the Jaguar brand, a commitment to luxury lifestyle products is not. Jaguar already boasts an exclusive eyewear collection, three different fragrances, its own clothes and shoe collections and an outstanding range of furniture. Jaguar speaks to an audience passionate about both cutting edge design and all the finest things in life.


For images, press loans or interview requests contact:
Aquila Brands – Giuseppe Aquila – giuseppe@aquilabrands.com - +39 0823 883382
Jaguar – Sue King – sking40@jaguar.com - + 44 (0) 1926 649959